HOW IT ALL STARTED

MADEBYRURAL is a "child" of necessity. It was born out of a deep fascination for African handicrafts and a passion to make them more accessible globally. Our mission is to support the provision of preventive health-care services in Africa by tapping into the continent's vast arts and crafts resources.

The company was founded because of the need to provide a sustainable funding to the Simon Medical Foundation - a non-profit and non-governmental organization that provides health education services in African communities.

Our products are from every country in Africa. We buy from local entrepreneurs and from the craftsmen and craftswomen. Each product design and style are peculiar to their place of origin and they range from home decors to kitchenware to fashion accessories.

The model of our business enriches local economy while still contributing to the health of our communities. 

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Izuchukwu Igwe